Design Leadership | Hands-on Craft | Systems Thinking | Human-AI Systems

  
 Staff Product & Service Designer
  blending  design and AI, making complex systems feel more  human

Currently, leading 0→1 work across wealth & insurance at Sun Life — More about me ➞

Selected recent projects include:

I've had an opportunity to work with top Tech companies in Canada and Finland. Here's some of my work:

AI Reporting Assistant - Staff Designer

AI automation | System thinking | Human-AI Design | AI UX

Design and build an AI-assisted reporting workflow that cut off 50% of my time, speed up communication by 90%, and improved communication and risk visibility

Cisco Marketplace (B2B) - Staff Designer

Product Design | Strategy | Service Design | Research

Lead the E2E of Cisco Marketplace MVP which became the foundation of the today’s platform. The marketplace generates $36M transaction annually and is adopted by 1000 + partners

Sähkonhinta - Staff Designer

Product Design | Visual Design | Research

Lead the end-to-end design (B2C & B2B) of national Finnish electricity comparison & purchasing platform. Launched in 2019 with a 38% increase in active users, reaching 70,000 monthly users

Digitizing SMB Group Retirement - Lead Designer 🔓

Leadership | Service Design | Product Design

Deliver a digital apply, onboarding and service platform for Small-medium sized businesses. 25% fewer support tickets and unlocking expansion to 4,000 new businesses yearly

About me

I’m a Staff Designer with over a decade of experience across Europe and Canada, designing for top tech companies. I blends human-centric, systems thinking and emerging technology to make complex experiences feel simple and human.

Over the past two years I’ve led and mentored a UX team of 7, empowering them to grow, collaborate, and craft meaningful experiences that drive impact for people and businesses.

My values

Great design sits at the intersection of desirability, feasibility, and viability. I begin with people then balance innovation, technology, and business needs to deliver meaningful, sustainable outcomes.
Successful design creates measurable impact. My focus is always on aligning design decisions with business goals whether that means building trust, improving engagement, or increasing conversions rates.
I’m passionate about using technology and design to deliver solutions that make a real difference in people’s lives. For me, design isn’t just a job, it’s a responsibility to create positive impact and help build a better future.
From architecture to computer science to human-centric and service design, my curiosity keeps me evolving. Whether exploring new AI tools or sharing insights, I find joy in learning something new every day.